Online marketing utilizes tools that are legally regulated. These include, among others, cookies or similar technical solutions (e.g., pixels, LSOs, or tracking scripts). Sending messages to users (e.g., mailing) is also regulated and requires obtaining marketing consents.
• Preparation of marketing consents for a B2B IT services marketplace platform
• GDPR analysis for a business model using blockchain analytics and Web2 tracking tools
• Support in adapting websites to cookie requirements
• Preparation or verification of cookie notices (i.e., information about the use of cookies, both as a separate document and within a cookie banner)
• Preparation or verification of marketing consents (e.g., for sending email messages)
• Preparation or verification of agreements with service providers (e.g., with marketing agencies)
• Ongoing support in fulfilling regulatory obligations (e.g., guidelines for tracking tool usage)
• Development of legal opinions (e.g., permissibility of conducting analytical activities on anonymized data for monetization purposes)
• Training and workshops (e.g., for staff, for management)
